I help companies and people communicate complex ideas clearly, intelligently and memorably.
38 years across Communication, Diplomacy & Market Intelligence:
• 18 years Communication
• 12 years Diplomacy & International Affairs
• 8 years Market Intelligence
I help organizations build trust, strengthen their reputation and communicate the perfect messages to their key audiences.
I create short films that bring companies, people, professions and stories to life, like in a movie.
I help companies attract the right people, who want to thrive, engage employees and build a stronger sense of belonging.
I turn ideas and messages into content and experiences that people understand, remember and share.
I am an expression of a classic equation: education + culture = civilization.
I was molded by books, classical and rock music, movies, travel, museums, fashion, by meeting good ideas and successful businessmen, experts, artists, authors, creative people from agencies.
38 years of hard work, passion, creativity, designing and growing first-time projects and creatively integrating culture & civilization in all jobs:
- 18 years of communication
- 7 years as Director of Communication of Renault Group Romania,
- 6 years of Employer Branding, Relations with the sphere of Education, Employee Experience, as GM within Human Resources Direction, Renault Group Romania
- 3 years of events and written press with Invest Romania Forum and Tribuna Economica
- 2 years of consulting
- 12 years of international diplomatic career, with the Ministry of Foreign Affairs of Romania, the Council of Europe in Strasbourg and the United Nations Development Program in Bucharest,
- 8 years of market research, as director of the Customer & Market Intelligence Center of the Renault Group Romania covering Africa, Middle East & India and Eurasia
My strengths (Gallup Clifton test): Learner, Achiever, Input, Activator, Analytical.
I am the result of many shaping influences:
- Writers: Hermann Hesse, Gabriel Garcia Marquez, Ernesto Sabato, Mario Vargas Llosa, Ernest Hemingway, John Steinbeck, Jorge Luis Borges, Thomas Mann, Jeffrey Archer, Ken Follett, Honoré de Balzac, Mark Twain, Lawrence Durrell, Franz Kafka, Aldous Huxley, Raymond Chandler, Marc Levy, Emil Brumaru, George Calinescu etc
- Directors: Michelangelo Antonioni, Federico Fellini, Ingmar Bergman, Martin Scorsese, Alfred Hitchcock, Francois Truffaut, Milos Forman etc
- Composers: Ludwig van Beethoven, Wolfgang Amadeus Mozart, Piotr Ilici Tchaikovsky, Antonio Vivaldi, George Enescu
- Artists: Queen, Pink Floyd, U2, Beatles, Rod Stewart, Bryan Adams, Dire Straits, Iris, Phoenix, Compact, Nicu Alifantis, Mircea Vintila etc
- Painters: Salvador Dali, Rene Magritte, John William Godward, Lawrence Alma-Tadema, Canaletto (Giovanni Antonio Canal) etc
I like to add 10% culture/education/civilization and 10% spectacle to 80% organizational or institutional content – in words, images, film, etc.
Experience:
2025 Communications Consultant
2019 – 2025 Groupe Renault Romania, General Manager in charge with Employer Branding & Relations with Universities
2011- 2019 Groupe Renault Romania, General Manager of the Marketing & Customer Intelligence Shared Services Center, Renault Services Romania, covering Africa, Middle East & India and Eurasia
2004 – 2011 Groupe Renault Romania, Executive Director of Communication
2001 – 2004 Invest Romania Forum, Director of International Conferences, Bucharest
2000 – 2001 UNDP Romania Country Office, United Nations Specialized Agency, Head of the Governance Unit, Bucharest
1998 – 2000 Council of Europe, Secretary to the “Europe, a Common Heritage” Campaign, Strasbourg, France
1994 – 1998 Permanent Representation of Romania to the Council of Europe, 2nd Secretary, Deputy to the Permanent Representative of Romania to the Council of Europe, Strasbourg, France
1990 – 1994 Ministry for Foreign Affairs of Romania, 3rd Secretary, 2nd Secretary, Personal assistant to the Secretary of State in charge of International Organizations, Bucharest
1990 Tribuna Economica, economic weekly magazine, Reporter
1988 – 1990 Tricotajul Rosu, knitting factory, Economist
Faculty:
1999 – 2000 Lecturer, teaching the Political Sociology of the Council of Europe, Institute for Political Studies, Université Robert Schuman, Strasbourg
Education:
1993 – 1996 PhD in International Economic Relations, Faculty of Commerce, Academy of Economic Studies, Bucharest
1994 – 1995 Diplôme d’Etudes Approfondies, Master’s degree in Political Sciences, Institute for Political Studies, Robert Schuman University, Strasbourg
1992-1993 Master, Romanian Institute for International Relations, Bucharest
1984 – 1988 B.Com. Faculty of Commerce, Academy of Economic Studies, Bucharest
1979 – 1983 “Saint Sava” College, Bucharest
Think & Write
- Communication strategy
- External communication
- Media relations
- Press releases
- Content creation
- Speech writing
- Public speaking
- Presentations
- Blog
- Storytelling
- Newsletters
- Websites
- Social media
- Crisis communication
- Corporate film script writing
- Employer branding
- Internal communication, internal publications
- Employee experience
Photo & video
- Podcasts, Job Podcasts
- Jobs presentation films
- Webinars
Events
- Events creation & management
- CSR
Promotion
- Promotion of text, photo, video content in social media, print, classic media
Blog
Comunicare
AI crește exponențial în marcom
Mult peste Făt-Frumos cu părul de aur, “care creștea într-o zi cât alții într-un an”.
Câteva idei reținute după lectura unor articole din Campaign din vara lui 2026 despre AI în UK:
1. Din instrument, AI devine infrastructură a comunicării. “AI este sistemul”.
2. AI intră în media planning, bidding, targeting, optimizare, analiză, personalizare și distribuția bugetelor. Algoritmul decide din ce în ce mai mult cine vede ce mesaj, unde, când și cu ce cost. Conform prognozei Dentsu, până la sfârșitul lui 2026, 39,8 miliarde de lire din cheltuielile britanice de advertising vor fi AI-enabled – 82% din total. În 2023 erau 75%.
Business
Alegem calea spre lumea A, nu C
Ratingul de țară este o evaluare a încrederii că statul își va plăti datoriile la timp.
Contează pentru că îi influențează pe cei care îi împrumută bani și ce dobândă îi cere.
Efectele ajung și la oameni.
Un stat perceput ca mai riscant trebuie, de regulă, să plătească dobânzi mai mari.
Mai mulți bani din buget merg atunci la plata dobânzilor, lăsând mai puțin spațiu pentru școli, spitale, infrastructură sau altele.
Am cerut AI să facă grafice cu ratingurile de la cele trei mari agenții, pe 1989-2026, să vedem unde suntem.
România a fost în lumea B în ultimii 30 de ani.
Culturale
Jeffrey Archer a scris până în ultima zi
Jeffrey Archer a murit pe 5 octombrie 2026, la 86 de ani, acasă, la Londra, chiar între două sesiuni de scris. Între două clepsidre. Căci el scria în patru reprize de câte două ore pe zi, șase zile pe săptămână. Întorcea clepsidra, scria o oră, o întorcea din nou și continua încă o oră. Scria de mână.
Jeffrey Archer s-a născut în 1940, la Londra. A absolvit University of Oxford. La 29 de ani era deja deputat în Camera Comunelor. A fost un membru important al Partidului Conservator. Din 1992, membru al Camerei Lorzilor.
Prima carte a scris-o abia la 34–35 de ani, după ce o investiție catastrofală îl adusese aproape de faliment; rămăsese cu datorii de 500000 lire.
